Thursday, March 12, 2009

The Indie Rock Fag Braves Universal Gear

"The Indie Rock Fag" is TNG co-founder Zack's new weekly column. Please be kind to it.

Original illustration by Ryan Blomberg.

Of all my stupid decisions — eating an entire coffee cake after Yom Kippur when I was 14, asking JD Samson if her mustache was real — the dumbest thing I've done in recent memory was getting stoned and going underwear shopping. Specifically, I got stoned and went underwear shopping at Universal Gear, the store that does for gay people what American Apparel does for Hipsters and Meyer Wolfsheim did for Jews: Reduce a people to their basest stereotypes and sell it off to the masses. However, neither of those examples made such an egregious use of hairless bodies, and neither gave me the kind of "fight or flight" reaction that UG did.

For the (blessedly) uninitiated, Universal Gear is a kind of one-stop shop for people who want to look capital G "Gay!" without having to put any thought into gay culture, art or politics. You can pick up some hideous sequined jeans in the front of the store, move to the north wall for sheer v-neck sweater and end up at the register to buy over-sized wrap around sunglasses and leather wrist cuffs.

My mission, unfortunately, meant I had to visit the scariest part of the store: The underwear section. It will probably take me four years of therapy and a lifetime anti-weed vow to get over what I saw there, but maybe talking about it will help.

I needed a pair of tiny briefs for a performance I was in. I'm in the unique position of having a 14 year-old's waist and a 25 year-old's penis on a dachshund-length torso, meaning that underwear either goes up to my belly button, leaves no room for my junk or gets so baggy it looks like skater shorts. The best solution to this problem is either to buy child's size large underwear from Walmart (which I do, and am embarrassed about) or to hit up the "Gay" brands like 2xist, XY and Gee My Cock Looks Huge in This Lycra Banana Hammock.

I have an aversion to the latter because I think brand loyalty (and the social cache implied) should not apply to the piece of cloth that keeps ones testicles from bouncing around when they run. I once had an old coworker tell me that "I should wear a trendier brand of underwear if I was going to wear my pants so low." I died a little bit on the inside then. But considering my upcoming performance involved an extended lip-synch in my underwear in front of hundreds of people, I figured I could relax the standards just once.

But when I actually made it to Universal Gear I found myself looking for a needle in a gaystack. The sheer amount of underwear cuts, colors, styles and pornographic packaging was staggering. I, red-eyed and mumbling, had to actually enlist a salesmen to help me with what I thought would be an easy, in and out job. He explained to me the merits of the brands, and how much of my ass they would show off and what the different package codes meant and what size I wore, and I walked out with a very flattering (and peehole-less) pair of green XYs. Mission accomplished!

But not really. What I bought at Universal Gear was fine- it was exactly what I was looking for. But the fact that such a store exists at all is what bothers me. At its simplest, UG is a gay store. You can go there and buy gay. And look like an idiot while you do it. Besides the fact that the clothing itself is an affront to the aesthetics of decency — imagine Annie Lennox and Right Said Fred having a baby made out of worn cotton and mega-sized logos — it just makes me wonder who sits in the giant control room, Big Brother style, and decides what gay men will dress like this season. I suspect that this great faggot in the sky could one day think "hmm... This summer, gay men will wear feathers! And they'll smear their torsos with the bull dung!" and three weeks later Apex would look look like a Big Bird orgy and smell like the Augean stables. And no one would question it.

If a volcano erupted on 14th Street right now, and Universal Gear was frozen in time forever, like a Pompeii of pomp and artifice, our homosexual forebears progeny would have so much to learn from it. The place is a museum even now. As an 80 year old man, I could take my grandkids and point out the dull sexuality of the place, and the mindless conformity to sparkle and the pack mentality contained therein and say to them "look, kids: there was a time when gay people weren't people. They were simply gay."

But what do I know? I paid $14 for an 8-square inch piece of cloth, and on the way home I went two miles out of my way to stop at Krispy Kreme for donuts.

16 comments:

Anonymous said...

Little Known Fact: The old location of UG on 17th was directly below the headquarters of The Log Cabin Republicans.

Coincidence? I think not.

Anonymous said...

our homosexual forebears would have so much to learn from it.

"Forebears" means "ancestors". Perhaps you mean "progeny".

Or is it a gay stereotype to have a vocabulary?

Zack said...

Fixed, anonymous. Thanks for catching that.

Unknown said...

I have to disagree.

I mocked Universal Gear for years. However, over the last year they have carried some great stuff. Skip the sparkly jeans, but the overcoats and outerwear are actually great.

Okay, I usually shop UG just once a year - when their winter stuff goes on sale. I still hide my face walking inside, but once inside I always find some interesting pieces not sold anywhere else in the city. So kudos to their buyer for broadening their inventory. And I've even gone their with straight buddies who have bought stuff as well.

1% of my wardrobe is from Universal Gear. But, what I have I like. I generally cut them some slack these days.

Kyle said...

Zack, I feel your pain, at least from the standpoint of shopping at UG. Years ago a roommate gave me a gift certificate to UG, and it took me months to find something there. Normally a gift certificate doesn't last three days in my pocket.

However, I have to say I'd be willing to do very bad things to be as slender as you. Even when I get rid of the belly, I'm still roughly brick shaped. Enjoy what you got!

Anonymous said...

I am too embarrassed to even be seen in the vicinity of that place. It's kind of like if Charo, Dolly Parton and Pam Anderson opened a store for womens clothes. I'm sure some crazy bitches would run in there to whore up but most women would rightly cringe.

I just cringe at UG. I mean who wants to look like a parody of someone else? Talk about AIDS...acquired identity deficiency syndrome.

Anonymous said...

...and Zack I bet you look incredibly cute and hot in those green XYs.

Anonymous said...

Soooo not a fan of spearkly jeans and such, but I bought a nice coat there about nine years ago, and I loved that coat.

Also, I am a big fan of the typical "gay underwear." I think it looks good on the right guy, so if this is where to buy it and not pay shipping, who cares.

Hans N. said...

Like a moth to a flame...

I remember the last time I was inside Universal Queer (funny how appropriate that is) nearly a year ago. It was like the fashion equivalent of a coma.

Anonymous said...

Given that this blog purports to be "representative of a broad new gay community based on diversity, compassion and self-reflection," I find the condescending tone of posts like this one rather disappointing, in the first place because they imply that there is no place in your "community" for people who happen to dress in a manner you would consider stereotypically gay. More problematically, you would label as "look[ing] like an idiot" (your words, not mine) a person who happens to shop at a particular store. One of the hardest things a lot of gay men face in growing up is feeling that they don't fit in. If dressing in a certain way helps someone feel like he fits in, and thereby feel better about himself and his sexuality, I don't think we should be so quick to judge. I'm not really a fan of Universal Gear, but I fundamentally disagree with the subtext of your post that this somehow makes me superior to people who buy sequined jeans there. I don't in any way think you shouldn't write what you think, but you might want to ask whether expressing opinions in a certain way consistent with a community that is truly inclusive and compassionate, rather than a community that is defined by what The New Gay considers to be "indie" or "hipster."

Anonymous said...

Actually, you can feel superior to someone who buys sequined jeans at UG. Just checked. It's in the bylaws.

Kyle said...

Anonymity allows for the free spewing of the hater-ade. Let's hope the NEW New Gay site blocks the anonymoi.

A-lo said...

I was under the assumption that TNG's goal was to expand the sphere of gay life beyond its current trappings so that those who have interests outside of what's expected to be gay can feel welcome and relevant. I did not, however, think the point was to ridicule those who partake in mainstream 'gay culture' like this absurd post, which flies in the face of any spirit of alternative exploration.

In college, I had one group of 'hipster' friends, and the problem I had with some of them was their distaste for yuppies and all that they endeavored towards. I realized that yuppies and hipsters are really all the same; they're both just as affected as each other, but in different ways.

So go ahead and sneer at the sequins and super-tight t-shirted gay bois, if that makes you feel better about your adopted affectations. Soon enough, the next generation of cooler kids will be coming along and you will be old news.

It's funny how gays can be just as judgmental, obnoxious, racist, and just plain douchey as the straights can be. I expected more because we should know it feels to be ridiculed and marginalized but I guess 'ol human nature inevitably sets in.

For what it's worth, I've never purchased anything at Universal Gear, so I'm not just sticking up for my favorite store. I've been inside a handful of times in my life. However, the last time, I did spy a sensible pair of cool shoes. I can't remember if they had sequins or not though...

Kyle said...

I wouldn't waste too much energy on sympathy for the Beautiful People who shop at Universal Gear and hang out at Town and BeBar. They don't waste any energy sympathizing (or even hating on) us Average Mo's. For them, we don't even exist.

Anonymous said...

I know for a fact the Beautiful Person you're responding to has more than just sympathy for the Average Mo and the Average Joe. Doesn't help to hate too much on someone's image any more than it does to apologize for your own...

Anonymous said...

Perhaps, your extended lip- synching at your Crack act performace would have gotten more of a rise out of the crowd had you donned those sequined jeans instead of the teeny tiny pee-holess briefs you whore...oh, im mean wore. Nonelthess, I'm confident that flanked by all those drag queens at Crack, your performace was punctuated with a capital G "Gay" look. But wait, maybe not! Perhaps in the end your just a bit bitter that you weren't the one up there refelcting those colored stage gels with your own shimmery sequine.

So here's my fashion advice for you: Next time you have the urge to be get up on your hypocreeky Crack soap box, perhaps you should take a walk down to you local Walmart and pick up a pair Dick..ies boxers...I think the brand has your name on it.